United Country Legends, Darali Mixon and Jim Mixon, bring decades of perspective, both from working in the field and from being a leader in the United Country home office. Together, their stories highlight the power of differentiation, the importance of listings and the unique marketing approach that has set United Country apart for a century.
Darali reflects on how the company’s specialized tools, platforms and optimized, niche marketing strategies give agents an undeniable edge in winning listings and serving clients. Jim recalls the foundational lessons he learned in Kansas City, emphasizing the enduring truth in real estate that “As Go Listings, So Go Sales.” Their combined insight points to a legacy built on innovation and marketing fundamentals, from getting in front of sellers and securing listings to putting United Country’s unmatched resources to work for clients.
Read more about how Darali Mixon and Jim Mixon have found enduring success in their market.
Darali Mixon – Managing Broker of United Country | Mixon Realty & Auctions
What makes United Country Real Estate unique?
“United Country is unique because it lets us easily differentiate ourselves. It’s always been a niche market here, and it was easy to differentiate yourself from what other companies offer. My career has been over 35 years, and looking from back in the day when we mailed out folders and the customers were actually coming into the office. Now you all have the platforms on the search engines and all the specialty sites, but the fact is, we were different, always different. And now, you can lay out your listing presentation and bullet by bullet you can say this is what United Country has to offer.”
“I’ve got agents that have come from other agencies and are just very excited about some of the things that United Country offers that none of the other brands do. They don’t advertise properties, and United Country really does market the property, not just the brand.”
Do you have any final words of wisdom for anybody in their careers or life?
“You can differentiate yourself within your market if you can get in front of sellers for the listing appointments. You can say this is what we can offer you at our fingertips, and we also have the services of the home office in Kansas City at our beck and call.”
“I learned this at the home office, and I never was smart enough to figure out anything on my own, but I was smart enough to copy what somebody else figured out. I learned it all in Kansas City. If I could get to the kitchen table, in front of people, with my catalogs and my photos and my buyers list and the ‘how am I different from other brands,’ I would say the other agents are good people. I like them, go to church with some of them, but they’ve just got what I call the Three-P plan. They put up signs, they put an ad in the paper, and they pray. That’s their program and it works, but I’ve got all of those and a whole lot more to add to it… and let me tell you about these buyers lists of people who want to move to Oklahoma. I’ve got them right now, today I’ll list your property, I’ll take pictures, I’ll get it advertised, I’ll send them folders and brochures and we’ll sell your place.”
How do you think United Country made it a hundred years?
“’As Go Listings, So Go Sales.’ Back in the day, there was no such thing as multi-list. I always tried to have 100 listings available that were my personal listings. And that was the benchmark I set for myself and my book. And what I learned is that if I had that many listings, most of the people that came to my office, I had something to show them. I rarely ever sold any property that another agency had. I just sold my own stuff.”
Do you remember anything United Country had to do to make it through those hard times?
“In the real estate business, you’re dealing with people’s lives. Their real estate typically is the most valuable thing they have, their farm or their house. And people get old, they have financial reverses, they die, they divorce. There’s always property for sale. It doesn’t matter what the economy does. So here we are now, where I cannot believe what houses go for. I mean, a $300,000 or $400,000 house, it ought to sell for $75,000.”
Do you guys have any final words of wisdom for anyone in their careers or life?
“It’s easy. It’s listings. It’s just as simple as it can be. The first time I went to Kansas City, they had that big red banner across the room ‘As Go Listings, So Go Sales.’ That is still true.”
Darali Mixon
Darali K. Mixon grew up in Heavener, Oklahoma, on the family cattle and hay ranch. She obtained her real estate license in 1995 and began working for her mother and father-in-law, Jim and Lois Mixon, as a sales associate in the family business, which has been established in Poteau since 1957. Darali specializes in selling country homes, residential homes, farms, hobby farms, ranches, commercial properties, cabins, off-grid cabins, hunting and recreational land and lake area properties. She is licensed in Arkansas and serves Sebastian and Scott County and Ft. Smith.