Learn why joining United Country is the right choice for you

Frequently Asked Questions

Our program is the most powerful listing and marketing program in the industry. The system offers proven effective marketing designed to offer broader exposure for local real estate listings. We open the door to new, expanded opportunities by marketing the “what” as well as the “where”. Other companies are limited to buyers who know where they want to move. We attract buyers beyond the “where” by more effectively advertising certain property types and aren’t restricted to a certain area. A national property type advertising program and buyer database not limited to location means significantly more sales opportunities.

The United Country Franchise also provides enhanced marketing, technology, training and support for our real estate professionals who sell the lifestyle they enjoy such as: small town and country living, ranching, farming, waterfront and mountain living, retirement, hunting, fishing, horses and the other amazing lifestyles across the country.

Our branding enables you to continue to enhance your current brand with the added power of a unique and advantaged program for your current and future clients.  We take the challenges of keeping up with rapidly changing technology and help simplify that constant task.  We also take a lot of the training burden your team needs to continually lean and improve their performance in the market.

New franchisees need to have an appreciation for the lifestyle in their market, excellent character, a team mentality, a strong passion for real estate and a desire to achieve more. They need an entrepreneurial spirit, curiosity and a focus to grow their business and provide the best service possible for their clients. Our most valuable asset is our family culture and we ensure new franchisees value and fit that family culture.

Absolutely – We begin with a comprehensive orientation followed by a yearlong, step-by-step office onboarding training program designed to help you and your team easily understand and implement the United Country program. Additionally, we conduct in-office business consulting, a national training convention, live regional trainings, live webinar training sessions and provide an extensive on-demand library of training tools and webinars. Our training sessions focus on educating all affiliates in the areas they deem most helpful for their specific needs.

By utilizing our customized training, our system allows associates to progress very quickly and realize the benefits of United Country in a few short weeks. Once associates have implemented the United Country programs, they win more, make more sales and earn higher commissions.

The company has been recognized as the leading training franchise by The Franchise Business Review survey. This is one of the distinguishing attributes that helped achieve the prestigious Franchise Hall of Fame standing.

Each office has an assigned business consultant who will visit your office and be available by phone, text, email or in-person. Our consultants are seasoned veterans with deep knowledge of the real estate industry and what it takes to successfully own and operate a United Country brokerage and/or auction company. With decades of experience working with United Country offices around the United States, the business consulting team brings a comprehensive set of skills to each of our offices.

In addition, our support team of more than 70 people at the home office provides marketing, technology, public relations, advertising, copywriting, training and other support to our offices as needed. The entire team is dedicated to the support of every broker, agent and auctioneer in helping them achieve their goals and long-term success.

At United Country Real Estate we provide you with the core programs needed to market and differentiate yourself and your listings from the competition. The marketing solutions provided by United Country will quickly and clearly show your customers what only you can offer them – and what other real estate agents can’t.

Our program was established as a marketing system designed to offer broader exposure for local listings. Providing the strongest internet SEO in the industry, we offer a system that focuses on your teams and customers’ real estate needs, enabling them to search by property type, any feature and location. With a ranked office website, powerful agent websites, state and national specialty websites, extensive online and offline listing advertising, direct mail programs, nearly one million opt-in buyer leads, listing presentations and advertising templates, we can help you win more listings, find more buyers and increase your commissions to grow your business. Our local offices achieve higher levels of success by promoting these unique national marketing programs to property owners in their markets.

In addition, Enhanced Marketing Solutions (EMS) is an internal full service ad agency that offers custom designs and campaign development for special listings, auctions and projects as needed. Through a comprehensive suite of marketing solutions, EMS builds momentum for your individual projects and helps get them sold.

United Country Real Estate can help our affiliates plan for expansions, enabling franchisees to expand and grow their office footprint to more markets. Many owners decide to expand their territory or open additional offices after they’ve achieved success with their first office.

Any real estate company in a lifestyle or country market looking for additional growth opportunities. Companies selling multiple niche property types and / or wanting to expand into new property types or markets. The program provides instant credibility and access to expertise in property types or areas your current company may not yet service or need a greater advantage. This truly creates additional sales for our franchisees. Plus it often lets our franchises sell a lifestyle they enjoy such as country homes, ranches, horse property, farms, riverfront property, recreational property, hunting and fishing property, second homes, coastal property, mountain property and nearly 40 specialty niche property types. It’s a powerful growth tool for your team!

The benefits to your agents will be similar to the benefits you receive. The objective is to increase their earning potential and income. Agents will have a stronger program with tangible, clear differentiation from competitors. This will enable them to win more listings, find more buyers and increase their commissions.

Completing initial training will help to get your agents up to speed on the system as quickly as possible. After learning the system, the additional training and continued support will enable your agents to grow each year and show more value to their clients. Agents also have access to the home office team of more than 70 team members who will be working to help them achieve success and you to retain your agents long-term.

Contact Richard Thompson, Executive Vice President of Franchise Development at 972-548-9242, or simply complete the Contact Us form and we’ll get back to you with more information and answer any questions you may have.