Sofia has over ten years of experience in advertising and marketing at the national and international levels. She has a broad knowledge of branding, managing and executing integrated marketing campaigns, and digital and print media advertising. As the Marketing Director of EMS, Sofia leads the team initiatives to provide the strategic solutions United Country franchises need to market their local brands, auctions, and lifestyle properties.
Prior to joining United Country, she led advertising teams for Payless ShoeSource across 20+ countries in Latin America. She has also worked with other known brands like Takis USA, NFL Films, and FC Dallas. She received her Bachelor’s Degree from UT El Paso and her Master’s degree in Emerging Media from UT Dallas.